When someone says they want to go back to “the good old days”, they are inevitably referring to this 1950s cultural ideal that was manufactured in the post World War II American society. This culture was devastating to queer communities, and supremely oppressive of women’s rights. It is no wonder that this spawned the intense feminist backlash of the 1970s.
my crazy take is that you can't really understand american gender roles unless you understand that they're basically a reactionary backlash / trauma response to the events of world war 2
like we keep on pointing out "these aren't actually traditional" "the world didn't work like this at any time in history" "what are you even talking about"
but we're missing the idea that yes, actually, *all this shit* was invented at a specific point in time, aka 1946
because world war 2 was this social disruption beyond imagining--women in factories, women in the workforce, women in the army and the air force and the--
the entire nation mobilizing to reach out to the other side of the planet and and incinerate people, cities, nations--
then it all ended and everyone came home and there was a *very* explicit nationwide push to make things ""normal"" again, ""safe"" again
to take all the things--all the POSSIBILITIES--that had come roaring out during the war and stuff them as far back in the closet as possible
there was this immense reactionary backlash, women fired en masse "to make room for the boys," forced into domestic lives, forced into forgetting what recent events had so very proved was possible
to create out of whole cloth a reactionary dream-world in physical reality
(also side note this story is absolutely inseparable from the integration of the military and the beginnings of the civil rights movement--the "suburban wife" lifestyle was a reaction against both an incipient feminism and an incipient civil rights movement)
and indeed more strongly the whole idea of a "housewife who doesn't work" is itself built on the extremely weird social-economic conditions (aka immense prosperity) prevailing after world war 2, aka the united states being the only industrialized nation not in complete ruins
this patriarchal fantasy was never a "necessity," it was a *luxury*
but it was an essential part of the fantasy that it was necessary--natural--and so its partisans retrojected it uncaring onto all of human history
but then we get to the boomers
the boomers *grew up in the fantasy*
due to their demographic predominance their strangehold on politics has endured for so very long that all the rest of us are still forced to relive their childhood nostalgia for their parents trauma-fantasies
Mommy’s Little Helpers was the colloquial name for Diazepam, aka Valium. It was the best selling drug from 1969 to 1982, despite becoming a Schedule IV controlled substance in 1970. The nickname was popularized by a Rolling Stones song about the drug. Housewives across the nation were tranquilizing themselves so that they could handle the stress and anxiety of running a home without any help from their asshole husbands.